CONTAINARTSOUND

A Regional Cultural Hub for Young and Old – The Culture Container

In 2023, ContainArtSound emerged as a cross-cultural project involving six Mid and West Jutland cultural institutions:

  • Mejeriet in Tarm

  • Slagteriet in Holstebro

  • Museum Salling in Skive

  • UrbanStreetZoneBrande

  • Bystuen in Vinderup

  • DSI Swinging Europe in Herning

The selection of partners was based on diversity—in size, content, and geography—to ensure a broad range of activities, allowing each partner to add their own unique touch to the project.

Throughout the project, documentation was carried out in the form of films, photos, and drawings by partners, participants, and audiences. This material has now been compiled into an online book, showcasing both the exciting creative development and a documentary film capturing the project’s journey from June to November 2023.

CONTAINARTSOUND Online Book

ONTAINARTSOUND Documentary Film:

About the Project

  • Our role: Lead Partner

  • Budget: 375,000 DKK

  • Duration: 2023-2024

Partners

  • Mejeriet (Tarm)

  • Slagteriet (Holstebro)

  • Museum Salling (Skive)

  • UrbanStreetZoneBrande

  • Bystuen (Vinderup)

Audience & Participants

  • Slagteriet: ~330 visitors

  • Museum Salling: ~290 visitors

  • Swinging Europe: ~470 visitors

  • UrbanStreetZoneBrande: ~20 visitors

  • Mejeriet: ~190 visitors

  • Artists, musicians, singers, and creatives involved: 300+

Budget & Funding

CONTAINARTSOUND was supported by: Kultursamarbejdet in Mid and West Jutland, Herning Municipality, Ege Foundation, Kulturelt Samråd Herning, Færch Foundation

Partner Evaluations

Slagteriet in Holstebro:
“This project has been a fantastic experience for Slagteriet. The collaboration across municipalities and institutions was exciting, and it was positively recognized by our local stakeholders. It was inspiring to see how each location transformed the container in their own unique way.”

Bystuen in Vinderup:
“A mysterious container landed in the middle of Vinderup, disrupting the familiar cityscape. With the help of artists, it attracted new activities, energy, and conversations about public spaces. In collaboration with local children, the empty foreign container transformed into a magical den. And then—just like that—it was gone again.”

Mejeriet in Tarm:
“The project offered an exciting experience for students who got the chance to paint on the container. A boarding school teacher specializing in graffiti was thrilled to practice ‘real’ graffiti in a public space.”

Museum Salling in Skive:
“This project has been invaluable for networking, particularly in building our museum’s art school. A future development could involve connecting cities, perhaps as a traveling event where participants follow the project across locations for a more cohesive experience.”

Swinging Europe in Herning:
“Swinging Europe initiated the idea, managed logistics, and handled funding applications. The challenge was coordinating communication and engagement between partners to ensure awareness of all events. Moving forward, we would benefit from additional pop-up meetings to discuss progress and ideas.”

CONTAINCULTURESPORT

Following the success of CONTAINARTSOUND, a new initiative, CONTAINCULTURESPORT, was launched. This project combined Kulturfest Herning (June 10-16, 2024) and DM-Week (June 17-25, 2024)—a celebration of sports and culture in Herning.

Project Highlights

  • A 20-foot container was placed outside Huset 7 in Nørregade, Herning.

  • Decorated with artistic symbols, matching the project’s branding.

  • Hosted a variety of cultural, musical, and sports-related events.

Week 24 – Kulturfest Herning – ‘Kys Livet’

Graffiti Transformation: The container was repainted in graffiti style to breathe new life into the city.

Music & Mindfulness:

  • Ensemble Midtvest created a cozy sound oasis with flowers, candles, and lounge chairs, where visitors could relax to a Mindfulness Playlist.

  • DJ SWAB and DJ Jett hosted a hip-hop beats workshop, bringing energy to the streets—despite the rain!

Live Concerts:

  • Sunds Rock Band showcased what young musicians can learn through Ung Herning.

  • Punk bands JAKOBE & a Mess (Copenhagen) electrified the atmosphere, attracting a diverse crowd—perhaps even too much excitement for some nearby residents!

Cosplay & Creativity:

  • Walk n’ Talk Cosplay Parade through Herning’s pedestrian street.

  • Textile Museum’s OL-colored fabric flower workshop.

Scouting & Community:

  • The Green Girl Scouts highlighted Denmark’s largest girls’ organization, offering bonfire cooking.

  • Ung Herning hosted a pancake station, creating a relaxed storytelling space.

Closing Event:

  • Bandfabrikken’s high-energy music session.

  • NIKITA ELVERVIND’s soulful performance, wrapping up the week with music, creativity, and community spirit.

About the Project

  • Our role: Lead Partner

  • Budget: 95,000 DKK

  • Duration: 2 weeks

  • 19 events at the container

  • Total audience: 300+

Participants & Contributors

  • Ung Herning

  • Graffiti Artist Ruddi Breinholdt

  • Ensemble Midtvest

  • DJ Swab & DJ Jett

  • Riot Grrrlz

  • Herning Textile Museum

  • The Green Girl Scouts

  • Nikita Elvervind

  • Liberty Album Release

  • Wired

  • Herning Art School

  • Polefit Herning

  • DJ T. Picker

Budget & Funding

CONTAINCULTURESPORT was supported by: Herning Municipality,  Ege Foundation, Kulturelt Samråd Herning